The Following Table Lists the Types of Customer Complaint Calls

question 28

Essay

The following table lists the types of customer complaint calls on satellite TV service during the first two months after installation.

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Definitions:

Drive Theory

A theory in psychology that posits behavior is motivated by drives that are internal tensions or needs that seek resolution.

Motivation

Describes the forces, either intrinsic or extrinsic, that direct and energize an individual's behavior, thoughts, and persistence in pursuing goals.

Stimulus Drive

A concept in psychology that discusses how external stimuli can motivate behavior by activating drives or needs.

Stimulus Motive

A drive that is based on needs for exploration, manipulation, curiosity, and stimulation of the senses.