Examlex
A(n) _____________ variable is a qualitative variable such that there is no meaningful ordering or ranking of the categories.
Subbranding
The practice of creating a secondary brand within a main brand to appeal to different market segments or highlight particular product qualities.
Corporate Brand
The overall identity of a corporation that reflects its values, reputation, and products, recognized and valued by consumers.
Product Line
A range of related products offered by a single company, designed to serve different customer needs while maintaining a certain standard or characteristic.
Product Line Extensions
The practice of expanding an existing product line by introducing new variants or sizes, aiming to target different customer segments or adapt to changing market conditions.
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