Examlex
Communication and effective communication are basically the same thing.
Franchisee
The seller of goods or services under a trade name or trademark in a franchise.
Trade Name
The name by which a business is known to the public, differing from its legal name, under which it carries out its business activities.
Franchisor
The party in a franchising agreement that owns the overarching company, trademarks, and products, granting the right to operate a franchise.
Trademark
A distinctive mark, word, design, picture, or arrangement that is used by a producer in conjunction with a product and tends to cause consumers to identify the product with the producer.
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