To Adopt an Audience-Centred Approach to Communication,what Do You Need

question 20

Essay

To adopt an audience-centred approach to communication,what do you need to learn about your audience? List at least three specific examples.

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Definitions:

Cognition

The process of comprehending and learning via intellectual activity, experiences, and sensory input.

Problem-Strategy

An approach or plan of action designed to navigate challenges and find solutions.

Confirmation Bias

A tendency to search for information that supports our preconceptions and to ignore or distort contradictory evidence.

Framing Effect

A cognitive bias where people react differently to a particular choice or situation depending on how it is presented, or "framed."