Readers of Social Media from Corporate Sites Are Much More

question 19

True/False

Readers of social media from corporate sites are much more comfortable with business messages in this setting as long as these messages are consistent in tone with the corporation's 'branding' and that the messages are neutral: that is,they don't come from the personality of a single person but rather the impersonality of a corporate entity.This is what makes a corporation trustworthy in the eyes of the audience.

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Definitions:

Hyperphagic

Characterized by excessive eating.

Aphagic

Characterized by undereating.

Esteem Needs

According to Maslow's hierarchy of needs, these are the fourth level and involve the desire for respect, self-esteem, and recognition from peers.

Eating Disorders

Mental health conditions characterized by unhealthy eating habits and severe distress or concern about body weight or shape.