Use the Direct Approach with a Bad-News Message If _____________

question 39

Multiple Choice

Use the direct approach with a bad-news message if _____________

• A)the message will have a great deal of personal impact on members of the audience.
• B)the reader prefers short messages.
• C)an order is unfillable or portions of it must be back-ordered.
• D)you are refusing to make an adjustment on a claim.

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Definitions:

Bar Soap

A solid piece of cleansing substance typically made from water, alkali, and fats or oils, used for washing and personal hygiene.

Gasoline Pumps

Machines at gas stations that dispense gasoline into the fuel tanks of vehicles.

Price War

A competitive situation where rival companies reduce prices of similar products in attempts to undercut each other and gain market share.

Tablet-computer Market

The sector of the electronics industry focused on the design, production, and sale of tablet computers.