If a Persuasive Message Is Aligned with the Recipient's Already

question 59

True/False

If a persuasive message is aligned with the recipient's already existing motivations,the persuasive message will be more effective.

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Definitions:

Standard

Typically refers to an accepted level of quality or achievement that is used as a measure, norm, or model in comparative evaluations.

Direct Materials

Raw materials that are directly traceable to the manufacturing of a specific product and are an integral part of the finished product.

Actual Price

The price at which a good or service is sold in the market, as opposed to its listed or theoretical price.

Standard Costing

An accounting method that uses standard costs for cost control and financial reporting.