One of the First Things to Do Before Making a Persuasive

question 19

True/False

One of the first things to do before making a persuasive message is to gather information on your audience: demographics,psychographics,and any information that will close the gap between what your audience knows,believes,or feels and what you want them to know,believe,or feel.

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Definitions:

Goodwill Impairment

A charge that occurs when the fair value of goodwill drops below its recorded cost on the balance sheet, indicating a reduction in the value of acquired assets.

Mark-Up

A sum added to the purchasing price of products to account for overhead expenses and earnings.

Equity Method

An accounting technique used for recording investments in associate companies where the investment gives the investor significant influence over the company.

Consolidated Balance Sheet

A financial statement that presents the assets, liabilities, and shareholder equity of a parent company and its subsidiaries as one entity.