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Generally Speaking,persuasive Business Messages Rely More Heavily on Logical Appeals

question 71

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Generally speaking,persuasive business messages rely more heavily on logical appeals than on emotional appeals.


Definitions:

Modifying Feelings

The process of altering or adjusting one's emotions toward a more desired state.

Display Rules

Cultural or societal norms dictating the appropriate emotional expressions under various circumstances.

Cognitive Empathy

The capacity to understand another person's point of view or mental state without necessarily sharing their emotion or experience.

External Information

Information that originates outside an organization and is used to aid decision-making or strategy planning.

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