Examlex
When creating marketing and sales messages it is important to only focus on your own product and service because everything about your product is different from your competitor's;there is no comparison.
Emphasize
To give special importance or prominence to something in speaking or writing.
Self-presentation Strategies
Techniques used by individuals to control the impressions others form of them during social interactions.
Ingratiation
Behaving in ways to make oneself likable to others.
Exemplification
Providing examples or instances to illustrate or clarify a concept, theory, or principle.
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