If Price Is One of Your Strong Selling Points,you _____________

question 73

Multiple Choice

If price is one of your strong selling points,you _____________

• A)mention special offers,such as volume discounts,before actually stating the price.
• B)compare the price to the cost of some other product or activity ("This exercise equipment costs less than a health club membership").
• C)break the total price into smaller units ("Just six easy payments of $19.95 each will bring you this lovely collector's item").
• D)emphasize it in the opening of the sales letter.

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Definitions:

Researchers

Individuals engaged in conducting systematic investigation to establish facts or principles or to collect information on a subject.

Conclusions

Represent the final judgments or decisions reached after considering all the relevant evidence and arguments.

Naturalistic Observation

The observation of behavior in a real-world setting.

Foreign Students

Individuals who travel to another country for the purpose of pursuing education that is not available in their home country.