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Don Feels an Internal Tension That He Is Not Getting

question 19

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Don feels an internal tension that he is not getting the same rewards as his colleague.He believes that this situation can only be alleviated by restoring balance to the comparison ratios.This is known as:


Definitions:

Two-step flow

A communication model that suggests information from the media moves in two distinct stages - first to "opinion leaders," who then pass it on to a wider audience.

Communication

The process of conveying information and meaning between individuals or groups through the use of verbally or nonverbally conveyed symbols.

Mass media

Channels of communication that disseminate information, entertainment, and educational content to large and diverse audiences across various platforms.

Popular films

Movies that gain a substantial following and widespread appeal among the general public.

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