The Operations Manager for the Blue Moon Brewing Co

question 61

Multiple Choice

The operations manager for the Blue Moon Brewing Co. produces two beers: Lite (L) and Dark (D) . Two of his resources are constrained: production time, which is limited to 8 hours (480 minutes) per day; and malt extract (one of his ingredients) , of which he can get only 675 gallons each day. To produce a keg of Lite beer requires 2 minutes of time and 5 gallons of malt extract, while each keg of Dark beer needs 4 minutes of time and 3 gallons of malt extract. Profits for Lite beer are $3.00 per keg, and profits for Dark beer are $2.00 per keg.
What are optimal daily profits?

• A)$0
• B)$240
• C)$420
• D)$405
• E)$505

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Definitions:

Cost-Based Pricing

A pricing strategy where the selling price of a product or service is determined by adding a markup to its total cost of production or acquisition.

Return on Investment

A measure of the profitability and efficiency of an investment, calculated by dividing the net profit from the investment by its original cost.

Average Assets

The mean value of a company’s assets over a given time frame, often used in financial analysis to assess asset utilization efficiency.

Full Cost

The total cost of producing a product or service, including all direct, indirect, fixed, and variable costs.