Examlex
Which of the following is not a basic option for altering the availability of capacity in a service environment?
Demographic Segmentation
The process of dividing a market into segments based on variables such as age, gender, income, education, or ethnicity.
Personal Factors
Individual characteristics such as age, income, education, and personal values that influence a person's behavior and decisions.
Consumer Behavior
The study of how individual customers, groups, or organizations select, buy, use, and dispose goods, services, ideas, or experiences to satisfy their needs and desires.
Self-concept
An individual's perception of self, including knowledge about the self, such as beliefs regarding personality traits, physical characteristics, abilities, values, goals, and roles.
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