For Service Firms Such as Banks and Supermarkets, Location Decisions

question 13

Multiple Choice

For service firms such as banks and supermarkets, location decisions are critical elements of __________ strategy.

• A) marketing
• B) pricing
• C) promotional
• D) efficiency
• E) effectiveness

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Definitions:

Body Language

Non-verbal communication through gestures, expressions, postures, and physical behaviors, conveying messages or emotions without words.

Paralanguage

The aspects of spoken communication that do not involve words but do affect meaning, such as tone, pitch, and speed of speaking.

Culturally Patterned

Behaviors, beliefs, or norms that are systematically organized and shared by a group, shaping their way of life.