A Location Analysis Has Been Narrowed Down to Three Locations

question 3

Multiple Choice

A location analysis has been narrowed down to three locations. The critical factors, their weights, and the ratings for each location are shown below: $$\begin{array} {c} \quad\quad\quad\quad\quad\quad\quad\quad{ \text { Location } } \\\begin{array} { l c c c c } \text { Factor } &\text { Wt. } & \text { A } & \text { B } & \text { C } \\\hline \text { Labor Cost } & .4 & 70 & 80 & 90 \\\text { Transportation Cost } & .2 & 80 & 80 & 60 \\\text { Market Access } & .2 & 90 & 70 & 60 \\\text { Raw Materials Cost } & .1 & 50 & 70 & 90 \\\text { Utility Cost } & .1 & 80 & 90 & 70\end{array}\end{array}$$ What is the composite score for location B?

• A) 76
• B) 75
• C) 78
• D) 74
• E) 76.33

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Definitions:

Initial Cost

The initial outlay or expenditure made to acquire an asset or to start a project.

Absolute Purchasing Power Parity

An economic theory that the price of goods in different countries should be equal when measured in a common currency.

Exchange Rate

The rate at which one currency can be exchanged for another, often influencing international trade and investments.

Exchange Rates

The rate at which one currency will be exchanged for another.