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The Operations Manager for a Well-Drilling Company Must Recommend Whether

question 94

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The operations manager for a well-drilling company must recommend whether to build a new facility, expand his existing one, or do nothing. He estimates that long-run profits (in $000) will vary with the amount of precipitation (rainfall) as follows:  ALTERNATIVE  PRECIPITATION  LOW  NORMAL  HIGH  Do Nothing 100100300 Expand 350500200 Build New 7503000\begin{array} { | l | l | l | l | } \hline { \text { ALTERNATIVE } } & { \text { PRECIPITATION } } \\\hline& \text { LOW } & \text { NORMAL } & \text { HIGH } \\\hline \text { Do Nothing } & - 100 & 100 & 300 \\\hline \text { Expand } & 350 & 500 & 200 \\\hline \text { Build New } & 750 & 300 & 0 \\\hline\end{array} If he uses the minimax regret criterion, which alternative will he decide to select?

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Definitions:

Regional Sales Managers

Individuals responsible for overseeing and directing the sales activities within a specific geographic region, aiming to achieve sales targets and expand market reach.

Marketing Research Approach

A methodology for gathering, analyzing, and interpreting information to help make marketing decisions.

Planning Gap

The difference between an organization's current situation and its desired future state, identifying where strategic actions are needed.

Target Market

The specific group of consumers at which a company aims its products and services, characterized by specific demographics, interests, and needs.

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