The Owner of Tastee Cookies Needs to Decide Whether to Lease

question 111

Multiple Choice

The owner of Tastee Cookies needs to decide whether to lease a small, medium, or large new retail outlet. She estimates that monthly profits will vary with demand for her cookies as follows: $\begin{array}{|l|l|l|l|}\hline\text {SIZE}\\\text {OF}&\text {DEMAND}\\\hline \text { OUTLET } & \text { LOW } && \text { HIGH } \\\hline \text { Small } & \$ 1,000 && 1,000 \\\hline \text { Medium } & 500 && 2,500 \\\hline \text { Large } & 0 && 3,000 \\\hline\end{array}$ If she feels there is a 30 percent chance that demand will be high, what are the expected monthly profits for the outlet she will decide to lease?

• A) $1,600
• B) $1,100
• C) $1,000
• D) $900
• E) $500

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Definitions:

Product Appearance

The external design and aesthetic attributes of a product that contribute to its market appeal.

Marketing Mix

The set of actionable marketing tools that a company uses to pursue its marketing objectives in the target market.

Competitive Market

A market structure characterized by a large number of firms or sellers offering products or services that are similar but differentiated in some way.

Ever-Changing Market

Describes a market that is constantly evolving due to factors like technological innovation, consumer preferences, and economic conditions.