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Theory of Planned Behavior
A psychological theory that predicts an individual's intention to engage in a behavior at a specific time and place, based on their attitude, subjective norms, and perceived behavioral control.
Attitude-Behavior Consistency
The extent to which an individual's behaviors or actions mirror their feelings and beliefs.
Effort Justification
A phenomenon where people attribute a greater value to an outcome they had to put effort into achieving, often to reduce cognitive dissonance.
Post-Decision Dissonance
A form of regret or psychological discomfort experienced after making a challenging decision.
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