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One way to increase reliability is to:
Vicarious Conditioning
Learning that occurs through observing the behavior and outcomes of others, rather than through direct experience.
Observational Learning
A learning process through which behaviors are acquired by watching and imitating the actions of others.
Peripheral-Route
A method of persuasion that relies on cues outside of the message content itself, like the attractiveness or credibility of the source.
Central-Route
A method of persuasion that involves deeply processing the content of the message, considering logical and factual arguments.
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