In Order to Increase the Responsiveness of a Forecast Made

question 3

Multiple Choice

In order to increase the responsiveness of a forecast made using the moving average technique, the number of data points in the average should be:

• A)decreased.
• B)increased.
• C)multiplied by a larger alpha.
• D)multiplied by a smaller alpha.
• E)eliminated if the MAD is greater than the MSE.

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Definitions:

Marketing ROI

A measure of the profitability generated by marketing efforts, calculated as the return from a marketing investment divided by the cost of that investment.

Rate of Trial

A metric used to measure the percentage of potential customers who try a product or service for the first time within a specific period.

Unaided Recall Test

A performance metric that requires consumers to recall advertisements from memory, without any clues.

Print Ad

A form of advertising that uses physically printed media, such as magazines and newspapers, to reach consumers, businesses, and other audiences.