The Owner of Darkest Tans Unlimited in a Local Mall

question 157

Multiple Choice

The owner of Darkest Tans Unlimited in a local mall is forecasting this month's (October's) demand for the one new tanning booth based on the following historical data: $$\begin{array} { l l } \text { Month } & \text { Number of Visits } \\\hline \text { April } & 100 \\\text { May } & 140 \\\text { June } & 110 \\\text { July } & 150 \\\text { August } & 120 \\\text { September } & 160\end{array}$$ What is this month's forecast using exponential smoothing with alpha = .2, if August's forecast was 145?

• A) 144
• B) 140
• C) 142
• D) 148
• E) 163

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Definitions:

Collective Effervescence

A sociological term referring to the energy, harmony, and shared sense of identity that arises in groups during rituals and shared activities.

Prosocial Form

Behaviors or actions intended to benefit others or society as a whole, promoting positive social interactions and relationships.

Affective Energy

Refers to the dynamic emotional forces that drive social interactions and relationships.

Social Contagion

Refers to the spread of behaviors, attitudes, and affect through crowds and social networks.