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The purchasing power parity theory
Social Psychology
The scientific study of how people's thoughts, feelings, and behaviors are influenced by the actual, imagined, or implied presence of others.
Audience Factor
The influence that the presence, characteristics, or reactions of an audience have on a speaker's performance or message delivery.
Self-Esteem
An individual's subjective evaluation of their own worth, encompassing beliefs about oneself as well as emotional states.
Cognitive Dissonance
The psychological unease felt by an individual who simultaneously maintains two or more conflicting beliefs, ideas, or values.
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