Examlex
The __________________ is a general test to detect whether the probability distribution of one population is shifted to the right or to the left of the probability distribution of another population.
Mixed Branding
A marketing strategy where a company markets products under its own name and that of a reseller because the segment attracted to the reseller is different from its own market.
Kohl's
An American department store retail chain that offers a wide variety of goods, including clothing, footwear, and home products, primarily targeting middle-income consumers.
Brand Licensing
The process where a brand owner allows another party to use its trademark, logo, or brand name under specific conditions.
Licensor
An entity that grants another entity the right to use a trademark, patent, or copyrighted material under specified conditions.
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