Examlex
On a bank's income statement,the amount available to keep as retained earnings or pay to the stockholders in dividends is the bank's
Peripheral Cue
Peripheral cue pertains to a method of persuasion that involves non-central elements of a message or situation, such as the attractiveness of a speaker, which can influence attitudes without deep cognitive processing.
Autokinetic Effect
A visual phenomenon where a stationary, small point of light in a dark room appears to move due to involuntary eye movements.
Elaboration Likelihood Model
A theory in social psychology that proposes two primary pathways of persuasion: a central route and a peripheral route.
Heuristic/Systematic Model
Theory that posits two routes to persuasion, via either conscious or automatic processing.
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