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GAAP allows
Market Share
The proportion of the entire sales volume in a market that is held by a specific brand, product, or company.
Pricing Objective
Goals that a company wants to achieve through the pricing of its products or services, such as maximizing profit, increasing market share, or discouraging competition.
Product Managers
Individuals responsible for the strategy, roadmap, and feature definition for a product or product line, and for overseeing its development, launch, and ongoing improvement.
Survival Pricing
A pricing strategy aimed at covering basic operational costs to remain in business during tough economic times.
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