The APT Was Developed in 1976 by

question 45

Multiple Choice

The APT was developed in 1976 by

• A) Lintner.
• B) Modigliani and Miller.
• C) Ross.
• D) Sharpe.

---

Definitions:

Postpurchase Stage

Refers to the stage after a purchase has been made, involving customer evaluation of the product and their satisfaction, which can influence future purchasing decisions.

Consumer Journey

The complete experience a customer goes through when interacting with a brand or product, from initial awareness to post-purchase feedback.

Personal Selling

A direct marketing strategy that involves face-to-face sales presentations to potential buyers.

Postpurchase Anxiety

The feeling of regret or concern that a consumer may experience after making a significant purchase.