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Public saving is negative when:
Public Health Messages
Communications designed to inform and influence individual behaviors and attitudes towards a healthier community, often focusing on disease prevention and health promotion.
Sleeper Effect
A delayed impact of a message that occurs when an initially discounted message becomes effective, as we forget its source or its context.
Trustworthy
describes a person or entity that can be relied on as honest or truthful.
One-sided Messages
Persuasive messages that present only one perspective or aspect of an argument, often used when the audience is already in agreement or unaware of opposing viewpoints.
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