Mel Is Thinking of Going on a Cruise

question 39

Multiple Choice

Mel is thinking of going on a cruise.Mel values a cruise in nice weather at $2,000 and values a cruise in bad weather at $50.According to a very reliable source,the probability of nice weather is 60% and the probability of bad weather is 40%.Trip insurance is sometimes available.If purchased,it allows travelers to delay the cruise until the weather is nice.
Mels' friend Flo is risk-averse.Flo's reservation prices for cruises under the different weather conditions are the same as Mel's.Flo will

• A)always buy trip insurance.
• B)never be willing to pay more than $500 for a cruise.
• C)be willing to pay more for trip insurance than Mel.
• D)be willing to pay the same amount for trip insurance than Mel.

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Definitions:

Consumer Consumption

The process by which consumers use and dispose of products and services, encompassing the behaviors and patterns of use.

Market Segmentation

Market segmentation is the process of dividing a broader market into smaller, homogeneous groups of consumers with similar wants, needs, or demographic profiles, to tailor marketing strategies more effectively.

Differentiated Marketing

A marketing strategy where a company targets multiple market segments, tailoring specific messages for each.

Segment Specialization

A marketing strategy where a company focuses on a specific segment of the market, tailoring its products and marketing efforts to meet the needs of that segment.