Examlex
In the case of either a positive or negative externality,it will always be true that,relative to the social optimum:
Brand Name
The distinctive title by which a product or service is known, recognized, and remembered by consumers.
Brand Mark
A symbol or design that identifies a brand, making it distinguishable from others.
Packaging
Packaging involves the design and production of containers or wrappings for products, serving the dual purpose of protecting the product and communicating its value and brand identity to consumers.
Branding Strategy
A long-term plan for the development of a brand in order to achieve specific goals, including the establishment of identity and positioning in the market.
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