The Table Below Shows the Payoffs to the Running of Negative

question 68

Multiple Choice

The table below shows the payoffs to the running of negative and positive political ads by two candidates.The payoffs are the percentage increase or decrease in the number of voters willing to vote for the candidate as a result of the campaign styles. $\begin{array}{c}\quad \quad \quad \quad \quad \quad\quad\quad\quad\quad\quad \quad \text { Republican Candidate } \\\text {Democratic Candidate } \begin{array}{|l|l|l|}\hline & \text { Positive Campaign } & \text { Negative Campaign } \\\hline \text { Positive Campaign } & \begin{array}{l}\text { Democrat } 0 \% \\\text { Republican } 0 \%\end{array} & \begin{array}{l}\text { Democrat }-3 \% \\\text { Republican: }+3 \%\end{array} \\\hline {\text { Negative Campaign }} & \begin{array}{l}\text { Democrat }+5 \% \\\text { Republican: }-5 \%\end{array} & \begin{array}{l}\text { Democrat }-2 \% \\\text { Republican: }-2 \%\end{array} \\\hline\end{array}\end{array}$
Refer to the figure above.Given the payoff matrix,running a negative campaign is __________ for __________.

• A)a dominated strategy;the Democratic candidate
• B)a dominated strategy;the Republican candidate
• C)a dominant strategy;the Democratic candidate
• D)neither a dominant nor dominated strategy;the Republican candidate

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Definitions:

Click Fraud

The deceptive practice of repeatedly clicking on paid advertisements to generate fraudulent charges for the advertiser.

Online Advertising

The process of promoting products or services over the internet through various digital channels and platforms.

National Advertising Campaigns

These are marketing efforts carried out across an entire country, aimed at promoting a specific product, service, or brand to a wide audience.

Local Distributors

Businesses or individuals that provide goods from manufacturers or wholesalers to consumers or retail outlets within a specific local area.