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A downward sloping demand function:
Brand Communities
Shared interest groups formed around a brand, where members engage, share experiences, and exhibit loyalty.
Crisis of Conformity
A situation in which adherence to societal norms leads to negative consequences or a fundamental questioning of those norms.
Authenticity as Connection
Highlights the importance of genuine relationships and interactions between brands and consumers in creating a sense of trust and loyalty.
Brand Communities
Groups of customers who are united by their loyalty to a brand and who engage with each other in activities or discussions about the brand.
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