Matt Has Decided to Purchase His Textbooks for the Semester

question 19

Multiple Choice

Matt has decided to purchase his textbooks for the semester. His options are to purchase the books via the Internet with next day delivery to his home at a cost of $175, or to drive to campus tomorrow to buy the books at the university bookstore at a cost of $170. Last week he drove to campus to buy a concert ticket because they offered 25 percent off the regular price of $16. The benefit to Matt of buying his books at the bookstore is _____.

• A) $5
• B) $9
• C) $170
• D) $175

Understand the principles of behavioral economics as they apply to persuasive communication.

Develop an understanding of how to build credibility and maintain tone in persuasive messages.

Analyze the effectiveness of different openers in engaging the audience in a communication.

Grasp the importance of utilizing emotional and logical appeals suitably in fund-raising messages and performance appraisals.