The Numbers in Each Cell Are Each Firm's Profits Refer to the Figure Above

question 40

Multiple Choice

The numbers in each cell are each firm's profits. $\begin{array}{c}\quad\quad\quad\quad\quad\quad\quad\quad\quad\text { Column Cafe }\\\text { Row Restaurant }\begin{array}{|l|l|l|}\hline & \begin{array}{l}\text { Publish Coupons in } \\\text { Student Paper }\end{array} & \text { No Coupons } \\\hline \text { Publish Coupons in } & \text { Row: 25, } & \text { Row: 200, } \\\text { Student Paper } & \text { Column: 25 } & \text { Column: 10 } \\\hline \text { No Coupons } & \text { Row: 10, } & \text { Row: 120, } \\& \text { Column: 200 } & \text { Column: 120 } \\\hline\end{array}\end{array}$
Refer to the figure above.If Row Restaurant decides to publish coupons,Column Cafe would make the most profit if it:

• A) did not offer coupons.
• B) also offered coupons.
• C) it doesn't matter which strategy is chosen because Column Cafe will have the same payoff in either case.
• D) offered coupons half of the time and did not offer coupons the rest of the time.

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Definitions:

Protection Motivation Theory

A psychological theory that explains how individuals are motivated to protect themselves from harmful events through threat appraisal and coping appraisal processes.

Theory Of Planned Behaviour

The Theory of Planned Behaviour is a psychological theory that links beliefs and behavior, suggesting that an individual’s behavior is driven by their intentions, attitudes, subjective norms, and perceived control over the behavior.

Theory Of Reasoned Action

A psychological model asserting that an individual's intention to engage in a behavior is a primary determinant of that action, influenced by attitudes towards the behavior and subjective norms.

Predict A Person's Behaviour

The process of forecasting an individual's actions based on observations, patterns, or knowledge about their past behavior or predispositions.