The Practice of Attending to the "Image" of a Firm

question 62

Multiple Choice

The practice of attending to the "image" of a firm is sometimes referred to as:

• A)reputation management.
• B)branding.
• C)crisis management.
• D)gentrification.

---

Definitions:

Independent Agency

An independent agency refers to a governmental body that operates outside of the direct control of the executive, legislative, or judicial branches, typically established to regulate specific activities or interests.

Commercial Paper

An unsecured, short-term debt instrument issued by corporations, typically used for the financing of payroll, accounts payable, and inventories, and meeting other short-term liabilities.

Financial Instrument

A legal document representing an ownership position in a corporation, a creditor relationship with a governmental body or a corporation, or rights to ownership as represented by an option.

Private Offerings

Securities offerings that are not made to the general public but are marketed privately to a limited number of investors.