_____ Directs Us to Decide Based on Overall Consequences of Our

question 7

Multiple Choice

_____ directs us to decide based on overall consequences of our acts.

• A)Deontology
• B)Role ethics
• C)Utilitarianism
• D)Virtue ethics

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Definitions:

Advertising Schedule

A plan that outlines when and where advertisements will be placed to maximize impact and reach target audiences.

Gross Rating Points (GRPs)

A reference number used by advertisers that is obtained by multiplying reach (expressed as a percentage of the total market) by frequency.

Cost per Thousand (CPM)

A metric used in advertising to denote the price of 1,000 advertisement impressions on one webpage.

Frequency

The rate at which something occurs or is repeated over a particular period of time or in a given sample.