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Today, women of color in the workforce
Consumer Networks
Consumer networks are social networks formed by individuals who share information, reviews, and experiences about products and services, influencing purchasing decisions.
Consumer-Generated Content
Media content created and shared by consumers about a product or service, including reviews, blogs, and social media posts.
Database Marketing
A form of direct marketing using databases of customers or potential customers to generate personalized communications in order to promote a product or service.
Marketing Strategies
Marketing strategies encompass the comprehensive plans and efforts by businesses to reach potential consumers and convert them into customers of their products or services.
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