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Porter Co Is Analyzing Two Projects for the Future If the Company Is Using the Payback Period Method and That

question 31

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Porter Co. is analyzing two projects for the future. Assume that only one project can be selected.  Project X  Project Y  Cost of machine $68,000$60,000 Net cash flow:  Year 1 24,0004,000 Year 2 24,00026,000 Year 3 24,00026,000 Year 4 020,000\begin{array} { | r | r | r | } \hline & \text { Project X } & \text { Project Y } \\\hline \text { Cost of machine } & \$ 68,000 & \$ 60,000 \\\hline \text { Net cash flow: } & & \\\hline \text { Year 1 } & 24,000 & 4,000 \\\hline \text { Year 2 } & 24,000 & 26,000 \\\hline \text { Year 3 } & 24,000 & 26,000 \\\hline \text { Year 4 } & 0 & 20,000 \\\hline\end{array} If the company is using the payback period method and it requires a payback of three years or less, which project should be selected?

Determine how firms in competitive markets establish a profit-maximizing level of production.
Understand the conditions for a firm to continue or cease production in the short run.
Distinguish between short-run and long-run decisions in competitive markets.
Recognize the characteristics and implications of being in a perfectly competitive market.

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