Listmann Corp Which Product(s) Should Not Be Processed Further?
A) Premier

question 52

Multiple Choice

Listmann Corp. processes four different products that can either be sold as is or processed further. Listed below are sales and additional cost data:
$$\begin{array} { | l | r | r | r | } \hline \text { Product } & \begin{array} { c } \text { Sales Value } \\\text { with no further } \\\text { Processing }\end{array} & \begin{array} { c } \text { Additional } \\\text { Processing } \\\text { Costs }\end{array} & { \begin{array} { c } \text { Sales } \\\text { Value after } \\\text { further } \\\text { processing }\end{array} } \\\hline \text { Premier } & \$ 1,350 & \$ 900 & \$ 2,700 \\\hline \text { Deluxe } & 450 & 225 & 630 \\\hline \text { Super } & 900 & 450 & 1,800 \\\hline \text { Basic } & 90 & 45 & 180 \\\hline\end{array}$$ Which product(s) should not be processed further?

• A) Premier.
• B) Deluxe.
• C) Super.
• D) Basic.
• E) Premier and Basic.

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Definitions:

Personal Selling

A promotional strategy involving direct interaction between a sales representative and a prospective buyer to close a sale.

Basic

The term "basic" refers to something that is fundamental, simple, or at the foundational level, often indicating the essential starting point of a concept or process.

Promotion

A marketing strategy used to increase awareness, interest, and sales of a product or service.

Guerrilla Marketing

Innovative, low-cost marketing effort designed to get consumers’ attention in unusual ways.