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An additional cost incurred only if a company pursues a particular course of action is a(n) :
Sigmund Freud
An Austrian neurologist and the founder of psychoanalysis, a method for treating psychopathology through dialogue between a patient and a psychoanalyst.
Research Method
A systematic approach to collecting data and analyzing information to increase understanding of a topic or issue.
Empirical Evidence
Information acquired by observation or experimentation that is used to confirm or disprove a hypothesis.
Emotional Reasoning
A cognitive process where a person concludes that their emotional reaction reflects the way things really are, despite contrary evidence.
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