Product Lines Are Often Evaluated as Profit Centers

question 153

True/False

Product lines are often evaluated as profit centers.

Recognize the importance of adaptation to consumer learning for new products.

Analyze the role of innovation in product development and company strategy.

Understand the concept of brand and product line extensions and their implications.

Evaluate the risks associated with different new-product strategies from an organization's perspective.

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Definitions:

Genetically Programmed

Describes traits, behaviors, or characteristics determined by an individual's DNA.

Martin Seligman

Martin Seligman is a psychologist widely known for his research in positive psychology, resilience, and theories related to learned helplessness.

Habituate

The process of becoming accustomed to a stimulus or environment, typically resulting in a decrease in response.

Choices

The act of selecting or making a decision when faced with two or more possibilities.