Examlex
A fixed budget is also called a ________ budget.
Festinger
Refers to Leon Festinger, a psychologist known for the theory of cognitive dissonance, which explores the discomfort felt when holding conflicting beliefs, values, or attitudes.
Cognitive Dissonance
A state of psychological discomfort arising from holding two or more conflicting beliefs, values, or attitudes simultaneously.
Discomfort Justification
The process of creating a reason or justification for enduring an unpleasant experience, often to reconcile cognitive dissonance.
Symbolic Self-Completion
A psychological theory suggesting individuals seek to acquire and display symbols that reflect their self-identity, especially when their identity is in question.
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