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There should be a "cause and effect" relation between the overhead allocation base and overhead costs.
Psychographic Basis
The classification of potential customers based on psychological characteristics, such as attitudes, values, lifestyles, and personality.
Product Attributes
Refer to the characteristics and features that define a specific product, including its appearance, quality, and functionality.
Competitive Comparisons
Analysis that involves comparing one company's products, services, or performance against those of its competitors.
Service Tailoring
The adaptation of a service to meet the specific needs or preferences of different customer segments.
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