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In your own words, define and explain each of the following terms and concepts:
a. the null hypothesis
b. Type I (alpha) error
c. Sampling distribution
d. One-tailed test
Dedicated Sales Staff
Dedicated sales staff comprises employees solely focused on the sales process and functions, aiming to increase revenue through customer acquisition and retention.
Evaluative Criteria
The various dimensions, standards, or attributes that consumers consider when judging the merits of competing options.
Consideration Set
A group of brands or products that a consumer views as viable options to fulfill a specific need or desire.
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