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The nominal interest rate cannot fall below zero because
Brand-Name Recognition
The extent to which consumers are able to identify a brand by its attributes, which can influence their buying decisions, often a result of marketing strategies.
New Product
Describes a good or service that has recently been introduced to the market by a company.
First Development
The initial phase of growth or advancement in an area, organization, or system, marking the beginning of significant progress or change.
Process Innovation
The improvement or development of new methods in the production process, enhancing efficiency or productivity.
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