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Compensating wage differentials
Production-oriented Era
A historical period in marketing where the focus was on production capabilities and efficiencies rather than on a deep understanding of consumer needs or desires.
Sales-oriented Era
A business approach focusing on the promotion and selling of products, often irrespective of consumer demand, prevalent in the mid-20th century.
Market-oriented Era
A period in business where the focus shifts towards understanding and fulfilling the preferences and needs of consumers in the market.
Value-based Marketing
A marketing strategy that focuses on providing products or services that deliver exceptional value to customers, encouraging loyalty and satisfaction.
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