(Last Word) in 2000, Microsoft Was Fined $2

question 222

Multiple Choice

(Last Word) In 2000, Microsoft was fined $2.7 billion for

• A) using anticompetitive means to promote its Internet Explorer web browser.
• B) monopolizing the market for word processing software.
• C) conspiring with Netscape and Sun to monopolize the market for Internet browsers.
• D) deliberately pricing Windows 95 and 98 below marginal cost to monopolize the market for operating systems for personal computers.

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Definitions:

Remarketing

A strategy to re-engage users who have previously interacted with a brand or website, often using targeted ads.

Retargeting

A form of online targeted advertising by which online advertising is targeted to consumers based on their previous Internet actions, without them searching for that product or service.

Resegmentation

Involves modifying the market segmentation of a product or service to reach new or more specifically targeted groups of consumers.

Perceptual Map

A visual representation used in marketing to plot the position of products or brands on a two-dimensional graph, based on consumer perceptions of key attributes.