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ITQs both limit catches and encourage fishing in the least costly way.
Advertising Campaign
A series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An advertising campaign is broadcasted through various media or channels over a specific time frame.
Clickstream
The recording of web pages a user visits, capturing the sequence of clicks or taps a user makes, which helps in understanding user behavior online.
Surf-shopping Behavior
The activity of browsing online stores and websites without the specific intention to make a purchase.
Cross-channel Shopping
The consumer practice of using multiple channels (e.g., online, in-store, mobile apps) to research, compare, and purchase products.
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