What Idea Is Best Illustrated by the Example of Alamo

question 25

Multiple Choice

What idea is best illustrated by the example of Alamo auto rentals offering unlimited mileage to drivers and the practice being adopted by other auto rental firms?

• A) start-ups
• B) diffusion
• C) invention
• D) fast-second strategy

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Definitions:

Aversive Conditioning

A technique for altering behavior that utilizes negative stimuli to deter unwanted actions.

Light Exposure Therapy

A treatment method that involves exposing individuals to artificial light to treat seasonal affective disorder and other conditions.

Transference

In psychoanalysis, the projection of feelings, desires, or expectations originally associated with one person onto another, especially the therapist.

Virtual Reality Exposure

A psychological treatment that uses virtual reality technology to expose patients to their fears or traumatic memories in a controlled environment.