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A consumer had been consuming product X for some time. This period, she buys fewer X in order to try some units of a new product Y. She finds that her marginal utility of X is 20 (at a price of $10 per unit) , while the marginal utility of Y is 36 (at a price of $12) . The utility-maximizing rule suggests that this consumer should
Personal Virtue
The quality of moral excellence, righteousness, and responsibility that is an aspect of one's character.
Moral Impulse
The human instinct to behave morally.
Absolutism
A political doctrine and form of government where unlimited, complete power is held by a single individual, often a monarch or dictator, or a centralized authority.
Ethical Decisions
Choices based on moral principles and values, often considering the well-being of others and the broader society.
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