Examlex
A major prediction of the kinked demand curve model is
Brand Personality
The set of human characteristics associated with a brand, which influences consumers' perceptions and emotions towards the brand.
Lifestyle
The way a person or group lives, including patterns of social relations, consumption, entertainment, and dress.
Lifestyle
A way of living that reflects the attitudes, values, and habits of an individual or group.
AIO
stands for Activities, Interests, and Opinions, a marketing perspective that examines consumer behavior by analyzing their activities, interests, and opinions.
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